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   July 2011 | www.pawildsresources.org
 Resource Center website gets a make-over, e-newsletter returns.
This spring the E-Update took a short vacation while we upgraded the PA Wilds Resource Center website and its related communications systems. Be sure to check out the site’s fresh new look, which provides for easier navigation of the various programs and services offered through the PA Wilds Initiative. Later this summer we’ll be incorporating facebook and other social media as another tool to help keep rural PA residents informed about what’s going on with sustainable tourism development in the 12 ½ county PA Wilds region. Stay tuned!

25 businesses awarded grants for new signage;
community signage grants coming this fall  
More than two dozen businesses across the Pennsylvania Wilds region have been awarded mini-grants for new signs through a popular program offered by the PA Wilds Planning Team.

PA Wilds Business Signage Grants are designed to encourage businesses in the Pennsylvania Wilds to improve their prospects – and the look and feel of their communities – by utilizing the Pennsylvania Wilds Design Guide in the creation and construction of new signage.

The Design Guide is a voluntary planning document that highlights how communities in the Pennsylvania Wilds can protect or enhance their rural character as they grow – whether that growth is due to tourism, resource extraction or other industries. It promotes such things as using natural materials or themes the region is known for – wood, stone, water, wildlife – in construction, design or landscaping.

“The region’s rural and historic character and strong sense of place is part of what makes the Pennsylvania Wilds attractive to visitors and residents, so it is important for us to be good stewards of these characteristics as we grow,” said PA Wilds Planning Team Chair Matt Quesenberry, of Elk County. “Part of our job as the Planning Team is to give our communities tools to accomplish this. That’s what we’re trying to do with the Design Guide and our related grant programs.”

Last year’s signage grant program led to the creation of 27 new business and community welcome signs. It leveraged nearly $30,000 in private investment, helped businesses improve their bottom lines and triggered other community investments. This year’s program has proven to be equally as popular. The business signage grants were for up to $1,500 and required a dollar-for-dollar cash match. So far, 52 applications have been received; 25 were funded, leveraging more than $73,000 in private match dollars. Still to come are community signage grants, which the Planning Team intends to offer in the fall, and a Design Grant program, which launches this month (see next item).

Funding for the programs has come from a wide variety of sources, and many of the dollars would not have been possible if not for the high degree of collaboration and strategic planning that is a hallmark of the PA Wilds effort. “The fact that all these different stakeholders are working together to accomplish something regionally definitely helped us secure these grant funds,” Quesenberry said. 

The PA Dept of Conservation & Natural Resources, which manages much of the public land in the
PA Wilds and is a main partner in growing the region’s sustainable tourism industry, is helping fund
the signage and design grant programs. DCNR Secretary Rick Allan said DCNR’s continued support of the program reflects the hard work, collaboration and real successes being documented on the ground. 
“A strategic and sustainable approach to community and business development is what the PA Wilds regional initiative is all about,” he said. “DCNR is pleased to be able to invest grant resources to assist our business and community partners in implementing these kinds of sustainable tourism principles,”
he said.

Other partners involved in the signage and design grants include the PA Department of Community & Economic Development; and the National Park Service’s Preserve America Program. The Planning Team, Lumber Heritage Region and the Pennsylvania Historical & Museum Commission have been instrumental in applying for, securing and administering the funds.

Photo: A sign created through last year's Community Signage Grant program. The program will re-open this winter

PA Wilds Design Grant applications due soon!
Does your community or business have design needs? If so, the Pennsylvania Wilds Planning Team would like to invite you to apply for its Design Grant Program.

But don’t delay – applications are due August 1.

Thanks to help from the Pennsylvania Historical & Museum Commission, the PA Dept of Community & Economic Development and the PA Dept of Conservation & Natural Resources, the Lumber Heritage Region and the PA Wilds Planning Team have received funding from the National Park Service’s Preserve America Program to promote use of the Pennsylvania Wilds Design Guide.

This summer, the Planning Team will award mini design grants (approximately $5,000 to $10,000) to 5 to 7 projects across the region. Revitalization partners or business owners involved in designated Route 6 Heritage Communities; Preserve America Communities; or Main Street areas; or those working in communities with a similar state of project readiness, are eligible and encouraged to apply.

For details on how to apply, go to www.pawildsresources.org and download the guidelines and application under the “News” button, or email tbrant@pawilds.com.
 
PA Wilds Artisan Trail doubles in size, welcomes new artisans
  Calling all artisans:
need marketing help?



A dozen skilled local artisans and nine new retail establishments were accepted into the Pennsylvania Wilds Artisan Development Initiative this Spring, nearly doubling the size of the PA Wilds Artisan Trail.

The PA Wilds Artisan Development Initiative aims to raise the visibility and profitability of artisans and arts-related businesses in the PA Wilds by branding high-quality, locally-made artisan products with the “Proudly Made in the Pennsylvania Wilds” brand so these products can command a higher price; and by helping get more of these items to market by establishing an Artisan Trail and an online presence for the program so artisans can more easily market their products to residents, visitors, design professionals and the like.

“Our jury session this spring brought a lot of new talent into the program,” said PA Wilds Small Business Ombudsman Ta Brant, who helps oversee the project. “One of our new artisans salvages slate and makes great household products like light switch covers and tables out of it. We also added some incredible jewelry makers and two experienced bird wood carvers to the program. Another couple makes custom farm tables out of vintage wood – just a ton of great stuff.

“We really want to encourage building design professionals to check out the work of these local artisans and others at www.PAwildsArtisans.com,” Brant said. “Incorporating locally-made artisan products into building designs is a great way to make a project stand out. Not to mention buying local helps grow our rural economy.”

In addition to the new artisans, nine retail establishments were added to the PA Wilds Artisan Trail, bringing the trail to 25 stops total and representing a wide variety of shops, from traditional galleries to rustic lodges, state park facilities, outfitters and coffee houses. “Visitors and residents are encouraged to stop in to these businesses and check out the work by local artisans. Artisan products make great gifts or additions to the home or office.”

    To learn more about the PA Wilds Artisan Trial or to view work samples by PA Wilds Juried Artisans, go to www.PAwildsArtisans.com.
  Several arts organizations and businesses are teaming up to offer an excellent marketing workshop later this month. The session, “Show Stopper and Marketing Basics,” will be held Sat. July 30 from 3 to 6 p.m. at the Historic Johnsonburg Community Center. The meet-up will focus on tackling art show and festival applications, discuss what jurors look for in applicants, as well as how to set up a show booth that will wow potential buyers. Topics will also include basic marketing strategies using web-based social media and website builders. Special guests include Marilyn Blackmore of Art in the Wilds festival and Ta Brant, who helps oversee the PA Wilds Artisan Trail. For more information or to register, contact Bobbi at the Elk County Council on the Arts at 814-772-7051 or art@eccota.com.




































2011 PA Wilds “Champions” honored at annual luncheon


Close to 150 elected officials, business owners and community leaders gathered in St. Mary’s this spring to get an update on the PA Wilds Initiative and honor 16 residents and local organizations for their outstanding contributions to sustainable tourism development in the PA Wilds region.

Each year, the PA Wilds Planning Team, a guiding body for the Initiative, gives out a small number of “Champion of the Pennsylvania Wilds” awards to recognize outstanding efforts related to the main components of the PA Wilds Initiative -- economic development, planning, community revitalization, community character stewardship and conservation.

This year’s winners were:
Michelle Bogacki, Ridgway Main Street Program
Kurt Smith, Sq. Spaces One, Ltd.
Rick Henrich, Rock, River & Trail Outfitters
Brenda Adams Weyant, Clarion River Municipal Partnership
Julia McCray, Northwest Great Outdoors Visitor Bureau; Forest County IDA
James V. Brown Library
Peggy Durant, PA Wilds Vacation Rentals
PA Wilds Juried Artisan Photographer Curt Weinhold
Jersey Shore High School Outdoor Club
Keystone Elk Country Alliance
Sylvan Heritage Council
Steve Kronenwetter, Wapiti Woods Guest Cabins
Ross Porter, Mansion District Inn, Smethport mayor
Sandy Mateer, Redbank Renaissance, Inc.
Lycoming College Clean Water Institute
Marsh Creek Greenway Partnership


Congrats to all! To read about the incredible things these people and organizations accomplished, go to www.pawildsresources.org.